BEAL INTERNATIONAL, innovation and trust
The reference manufacturer of microcement, Tadelakt, Terrazzo and water-repellent coatings for construction, renovation and decoration.
Belgian company, internationally renowned
Founded in 1974, BEAL INTERNATIONAL is a Belgian family-owned company specialising in the design, manufacture and distribution of innovative products for the construction and decoration sectors.
Among the range of products designed by BEAL INTERNATIONAL, it is in particular the MORTEX® coating of microcement or Tadelakt type, the BEALSTONE® product, a new generation Terrazzo , and the CAPILASIL® water repellent solutions for terraces, frontages and injection which made the reputation of the company.
In more than 45 years of experience, BEAL International has developed a unique expertise and has become a world reference in multi-surface coatings microcement and Terrazzo.
BEAL International is the result of a passion shared by a couple of industrial designers: Jean-Bernard Thiry and Véronique Wahlen.
Partners in life as well as in business, they set up this company together, which would change the landscape of construction and decoration, particularly with microcement or Tadelakt type coatings and a new generation Terrazzo.
And if the product range has expanded over the years, it is also because two of their children joined the adventure. The four of them are continuing to write the history of BEAL and to anchor its development by developing tomorrow’s innovations in microcement and Terrazzo.
Today, they work as a team with more than 35 enthusiasts in Belgium and abroad.
A family-run company
Beal International is still run today by the couple who founded it, but not only.
Barbara and Kévin, two of the Thiry couple’s children, joined the company several years ago and have brought their passion, vision and ideas with them.
The quartet forms a team that is as complementary as it is motivated, and together they run the company while continuing to develop its brands, including the range of MORTEX® microcement and Tadelakt coatings, the BEALSTONE® Terrazzo and the CAPILASIL® waterproofing solutions for terraces, façades and injection.
Together, they are continuing the expansion of this company, which is international in scope, but above all family-owned.
45 years of such an entrepreneurial and family adventure, that’s a lot of stories to tell!
A look back at the moments that have marked the life and growth of BEAL INTERNATIONAL PLC, from small turning points to major events.
On their decoration sites, Véronique and Jean-Bernard noticed many problems related to humidity. They decided to respond by developing effective and efficient solutions.
October 23rd, 1974
The company is created! The space is tight (60m²!), but the dreams are huge. The objective: to develop technical solutions to respond to the problems of humidity and waterproofing in[…]
BEAL INTERNATIONAL moves on to the manufacture of water repellents: CAPILASIL® solutions, used for the treatment of surface or rising damp by injections and impregnations, are created.
It is time to expand the team! To welcome the new members, offices of 30 m˝ are built in front of the family house.
Launch of the MORTEX® brand, a microcement or Tadelakt-type coating that will revolutionise the market for multi-surface coatings (floors, walls, stairs, exteriors ?) . The company acquires international recognition.
With the MORTEX® micro-topping product, BEAL INTERNATIONAL PLC exceeds its objectives and becomes one of the key players in the world of design, crafts and interior and exterior design.
The company moves to a new operating headquarters in the Noville-les-Bois area of Fernelmont. A semi-automatic production unit is installed in its original premises and the team expands.
The company offers installers training courses dedicated to the various techniques for laying MORTEX® micro-topping. It has decided to make training one of the pillars of its activities.
MORTEX® Color a colored coating (neutral or tinted in the mass) and multi-surface has been launched. Architects, project managers, installers and individuals are delighted.
The company continues its international development. To meet the growing demand, 1000 m˝ of storage and manufacturing space are created, in addition to a training room.
The BEALSTONE® Terrazzo coating confirms BEAL’s position as market leader Inspired by Terrazzo, this multi-surface and customisable coating impresses with its ease of application and aesthetic appeal.
The company installs a new automated production line at its Fernelmont site for the manufacture of powders. Its other installations are still running at full capacity.
New offices and a showroom of 250 m˝ are inaugurated. Numerous customers and amateurs visit the premises to discover the product ranges and get inspired by the models on display.
ISO 9001:2008 Certification, which attests to expertise and know-how in quality management, is obtained, followed by ISO 9001:2015 Certification in 2019.
The visual identity of BEAL INTERNATIONAL PLC and its products is revamped, new logos are created. The company acquires a second building dedicated to training and research.
Ever growing, the company once again adapts to the demand and increases its storage and manufacturing space by more than 2000 m˝.
The company celebrates the 30th anniversary of the creation of the MORTEX® coating. The ever increasing success of this product proves its unique and innovative character.
The product packaging is redesigned. A 1500 m˝ sample production workshop is built. A 700 m˝ training center is inaugurated.
The showroom increases from 250 to 500 m˝, the offices reach 1200 m˝, a store and a self-service area of 300 m˝ are built.
BEAL INTERNATIONAL PLC continues to write its history. More than 45 years later, the state of mind remains the same: “this is only the beginning!?Ø.
Our activities: excellence from one end to the other
The founders and teams of BEAL INTERNATIONAL PLC are driven by a shared commitment to excellence.
In order to ensure the highest level of quality for their products, the company is involved in all the stages of their innovations: design, manufacturing, distribution, training of craftsmen-installers and finally advice and after-sales service.
To meet the ever-changing needs and desires of construction professionals and individuals, BEAL INTERNATIONAL PLC’s Research and Development team is constantly working on the innovations of the future. Considering the technical requirements and trends of the sector as well as the evolution of technologies and lifestyles, the company puts all its experience and creativity at the service of designing new solutions for the future.
BEAL INTERNATIONAL PLC retains total control of the production chain of its products, thus ensuring the highest level of quality. For over 30 years, the production of its multi-surface coatings Terrazzo, microcement or Tadelakt, as well as water repellents, is managed at its Fernelmont site in Belgium. This proximity and absolute involvement in its production, both for large and small projects, allows the company to be very responsive, both to design and test new products, but also to quickly respond to demand and orders.
BEAL INTERNATIONAL PLC aims to serve all their customers with the same efficiency and quality customer experience, whether they are in the construction, decoration or civil engineering sectors and wherever they are located around the world. In some countries, the company distributes its entire product range as well as a few carefully selected partner brands. In other countries or regions of the world, it works in close collaboration with distribution partners, specialists in the sector.
With a view to excellence, BEAL INTERNATIONAL PLC offers training courses to craftsmen and installers who wish to perfect their mastery of the products. More than 2,000 construction and decoration professionals from all over the world are trained each year in the use and installation of the materials. The training courses are given at the BEAL INTERNATIONAL PLC Training Center in Belgium or at local distributors around the world, in more than six languages. These trainings are of course not mandatory and an installer can be very competent without having attended them.
The BEAL INTERNATIONAL PLC teams are always available to answer questions from existing or prospective customers efficiently and in any language. Whether it’s about specific building issues, selection of appropriate products or technical support, our specialists are always available to answer your questions and are happy to offer their advice.
We want construction and decoration professionals being able to push the boundaries of what is possible and of creativity. We therefore believe that they need the highest quality materials that offer unbeatable technical solutions and unparalleled aesthetics.
Our mission is to imagine, design and manufacture innovative solutions that push the boundaries of what is possible and meet the needs of professionals in the construction and decoration sector and the desires of private individuals.
By ensuring the highest quality in our products and offering a pleasant and available customer service, we want to remain the partner of choice and trust of our customers in all their projects, from the most technical to the most creative ones.
Innovation at the heart of all thinking
Innovation applies in our company at all levels, both in the design of our products and in our internal procedures. Anticipating needs and looking ahead enables us to challenge the[…]
Family as a pillar
Family spirit has always been the driving force behind our initiatives and governs our attitude at work. But beyond the company, which we continue to run as a family, it[…]
Transparency as a guarantee of trust
In our manufacturing processes, in our sales approach and in our day-to-day work, it has always been important to us to build trusting relationships based on transparency and honesty with[…]
Our company has been growing steadily for more than 40 years and we have always considered it important to ensure that this growth is as responsible and sustainable as possible.
At the heart of each of our decisions lies the desire to comply with the environmental, social and economic commitments inherent in sustainable development.
We create jobs and economic opportunities around the world by hiring internal staff, collaborating with external partners (suppliers and distributors) and training over 2,000 people each year.
Through our training courses, craftsmen and installers can develop their skills, their services and increase their business. Our products, because of their versatility and the infinite possibilities they allow in terms of application, offer them a great added value on their work force.
We only select raw materials and products from countries and/or organisations that respect Human and Children’s Rights, even if some alternatives would be less expensive and would allow a much higher profitability. “Health and life have no price, but the greatest value”: this mantra dictates all our actions, our choices and our daily management.
Our Research and Development department focuses on designing products that are resource, environment and user friendly.
We also take care to optimise the production and sorting of our waste, which is disposed of in the recommended channels to allow for maximum recycling and a controlled impact on our environment. We are proud to have obtained the ISO 14000 Certification which attests to our efforts to maintain excellent environmental management.
We always give priority to local products whenever possible. Our raw materials are of Belgian or European origin. Our research and development teams as well as our production facilities are and will always be located in Belgium, regardless of the fact that relocated production may be more profitable.
We imagine, design and manufacture innovative, technical and aesthetic solutions to help you carry out all your construction, renovation and decoration projects, from the most complex to the most creative ones. The MORTEX® coating, the BEALSTONE® microterrazzo and the CAPILASIL® water-repellent are our reference product ranges. We also develop natural limes and many other highly technical products.
BEAL, an international success
Thanks to a network of distribution partners and employees around the world, BEAL INTERNATIONAL PLC products are available throughout the world: in Europe, Africa, Asia and even in the United States.