The Brand Manager is responsible for building, developing, and maintaining the image of the Beal brand and its product lines (MORTEX®, BEALSTONE®, CAPILASIL®, CALCE, etc.) in order to strengthen their reputation, consistency, and appeal across all channels (digital, print, showroom, events).

Key responsibilities:

• Define brand strategy: define positioning, develop key values and messages, and set awareness and growth objectives.

• Analyze the market and consumers: conduct qualitative and quantitative studies, analyze competitive intelligence, and monitor trends.

• Lead marketing and communication campaigns: online and offline via our various channels (social media, advertising, events).

• Oversee visual and editorial identity: ensure consistency across media (logo, packaging, website, content).

• Manage budget and performance indicators: monitor KPIs, optimize costs.

• Coordinate teams and partners: agencies, graphic designers, community managers, internal teams.

Key skills:

• Strategic and digital marketing: proficiency in tools (CRM, analytics, social media).

• Analysis and synthesis: ability to interpret market and consumer data.

• Project management and leadership: coordination of multidisciplinary teams.

• Creativity and attention to detail: to design impactful campaigns.

• Communication: written and oral fluency, storytelling

Required profile

• Trilingual FR/NL/EN
• Excellent interpersonal skills and sense of service
• Good listener and observer
• Neat appearance and clear communication
• Creativity and sense of aesthetics in a constantly changing environment
• Rigorous organization, ability to prioritize and manage priorities
• Initiative, autonomy, and proactivity
• Ability to collaborate in a team and work across multiple departments
• Comfortable with IT (Office 365 and CRM) and able to search for information independently
• An affinity for design and architecture is a real asset
• Enjoys working with multicultural clients.
• Willing to travel occasionally

We offer:

• A job in a financially stable company.
• A salary commensurate with the responsibilities of the position, with group insurance and luncheon vouchers.
• A 40h/week work schedule with 12 days of compensatory rest.
• A modern, young and dynamic working environment in a fast-growing company.