The AVRIL COSMÉTIQUES store in Nantes, a refined and natural sobriety

Location

Work details

The worksite

  • Interior design of the AVRIL Cosmetics store in Nantes, Passage Pommeraye, 20 rue de la Fosse, 44000 NANTES
  • Interior designer: Olivier Jourdain
  • Material used: MORTEX® range, Beal International
  • Craftsman: O’CREATION

A unique space, surrounded by warmth and softness

For its Nantes store, which will open in 2019, the organic cosmetics brand AVRIL chose the MORTEX® flooring on the advice of its interior designer.

Used on the floor in a very light color, halfway between gray, white and pink, the MORTEX® flooring fits perfectly into a sober, refined and resolutely “cocoon” atmosphere. The entire decoration chosen for this boutique is in fact in line with a natural and warm style with materials that are almost “organic”, such as wood. Harmonious lines as well as soft and subtle colors were favored for this unique space, located in a gallery dating from the 19th century and classified as a historical monument.

A hint of light

Thanks to its very light color, the floor designed with the MORTEX® coating illuminates the whole room. Its almost white color contrasts with the brown tones of the oak used for the furniture, the pinkish hue of the walls and the imposing “Terre de Sienne” color curtain. The whole gives a warm atmosphere, between simplicity and modernity. The different product lines stand out perfectly in this decor and attract the eye with their bright and varied colors.

A material as technical as it is aesthetic

The MORTEX® range was also chosen to create a large basin in a gray tone. Thanks to its waterproofing in the mass, it was perfectly suited to design a basin that is as resistant as it is aesthetic.

As Avril Cosmétiques is a committed and organic brand, their specifications for the design of their stores are very strict. The MORTEX® range corresponds perfectly to their requirements since it respects strict criteria concerning VOCs.

Cookies.

Beal International installs cookies to analyse the use of its website, to improve your browsing experience and to better tailor the content and the advertisements on its website to your interests. Partners with whom Beal International collaborates can also install advertising cookies via the Beal International website in order to show you advertisements that may be relevant to you on other websites and social media. Click on "I accept all cookies" to accept the cookies and go directly to the website or click on “Change settings” to change your cookie preferences. Please note that if you block certain cookies, this may hinder the correct functioning of the website.

Edit Cookies.

  • Some cookies are essential for the functioning of the site and are automatically active (eg session ID) You can’t disable these cookies. Beal International’ first party analytical cookies make it possible to analyse traffic on Beal International website. These cookies are purely statistical. They enable Beal International to analyse the use of its website by, for example, quantifying visits to the site, determining whether there are perfomance issues or bottlenecks, etc. This information helps us to provide the best service and performance.

  • We use Google Analytics to study the browsing behaviour of visitors to this site. This is a website analytics service provided by Google Inc. Google Analytics collects information on an anonymous basis, such as the number of visitors to this site, their country, region and city of origin, the type of browser and operating system they are using, the date, time and duration of visits, the pages consulted, and what other websites they visited prior to coming to this site. Our use of Google Analytics includes the Demographics and Interest Reporting component.

  • These cookies may be set through this site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Save